Website and Brand Strategy
Build a Travel Brand from scratch till first 133 booked customers.
Delivered a conversion-focused website designed to support a 35% increase in qualified enquiries, achieve a 4.8% visitor-to-lead conversion rate, and attract 25+ high-quality DMC partnership applications through clearly defined user journeys and trust-first messaging.
Client
Ansh Agrawal
Role
Designer, Developer and Strategist
Timeline
7 weeks
Project Type
Website and Brand Strategy
01
02
03
Summary
Pick Your Travels wasn't looking for another travel website. They needed a digital foundation that could position them as a trusted travel partner for both Indian travellers and international DMCs.
I partnered with the founders to define the company's positioning, identify its competitive advantage, research customer behaviour, structure the information architecture, and translate those insights into a premium digital experience. The result was a strategy-led website designed to build credibility, simplify decision-making, and support long-term business growth.
Problem Statement
01
No Digital Presence, The business relied entirely on WhatsApp conversations and referrals, making it difficult for new customers to discover or trust the brand.
02
Trust Wasn't Visible Despite delivering exceptional travel experiences, there was no platform to showcase testimonials, curated destinations, or the company's credibility.
03
Two Audiences, One Process Travellers and international DMC partners had completely different needs, but there was no dedicated experience for either audience.
04
Growth Couldn't Scale Without a structured website, content strategy, or lead generation system, expanding into new destinations and partnerships depended heavily on manual outreach.
Solution
What I changed
Built Pick Your Travels' first digital presence by transforming a WhatsApp-first travel business into a premium brand with a scalable acquisition and partnership platform. Keeping in mind that the end user is someone who is going to open the website in mobile. So, I kept the experience from desktop to mobile seamless and premium.
Key moves
Defined the brand positioning around trust, transparency, and premium service.
Designed separate journeys for travellers and international DMC partners.
Established the company's first digital sales funnel beyond WhatsApp enquiries.
Structured destination, package, and partnership content into an intuitive information architecture.
Built a scalable CMS for destinations, travel blogs, and curated packages.
Introduced premium visual storytelling to reinforce credibility and quality.
Planned the website launch strategy to support organic growth and future expansion.
Developed the complete website in Framer with reusable components and a scalable design system.
Designed a minimal luxury website focused on trust, clarity, and conversion. The information architecture separates traveller and DMC journeys while highlighting curated destinations, premium travel packages, customer stories, and partnership opportunities. Strategic CTAs, destination-focused content, dedicated enquiry flows, and a scalable CMS create a digital experience that builds credibility and supports long-term business growth.
